2025 Super Bowl Commercials Ranked . Super Bowl Commercials Recently, the conversation about when an ad is set to air in-game becomes a story in itself. If you don't have an attention-grabbing celebrity, you're going to need a truly absurd premise or…
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An ad with an EI score of 1600, e.g., indicates the ad drove 16x as much engagement as the median Super Bowl ad. The EI score for each ad is relative to the median-performing Super Bowl ad, which has a score of 100 (ads scoring >100 perform above average and ads scoring <100 perform below average)
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